- Course Type CLEP
- Subject Business and Management
- Level Introductory
- Length 4 Modules
- Effort 20-25 Hours
- Institution Modern States
ABOUT THIS COURSE
This course covers all of the substantive material that is usually taught in a one-semester introductory course in marketing. Our goal is to prepare you to pass the College Board’s CLEP examination and obtain college credit for free.
The CLEP examination is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics.
“Principles of Marketing” is a completely self-paced course. It has no prerequisites and it is offered entirely for free.
Instructors
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Tamar Avnet, Ph.D
This course is designed to prepare you for the CLEP Principles of Marketing exam and cover other related topics as well.
Course Overview
Principles of Marketing Course Overview - Modern States
| Module | Topic | Video Length | Total pages of required reading |
| Module 1: Role of Marketing in a Firm (17%–24%) 00:47:32 total video length 97 total reading pages |
1.0 Introduction | 0:01:13 | 24 |
| 1.1 Marketing Concept – Creating Satisfaction Through Marketing Relationships | 0:01:07 | – | |
| 1.2 Marketing Strategy and the Process of Planning | 0:13:28 | 34 | |
| 1.3 Marketing Environment – SWOT, Environmental Scanning, and Situation Analysis | 0:09:46 | – | |
| 1.4 Marketing Research – Managing Marketing Information to Gain Insights | 0:21:58 | 39 | |
| Modue 2: Customer-Driven Marketing Strategy: (22%–27%) 01:46:14 total video length 109 total reading pages |
2.0 Introduction | 0:00:55 | – |
| 2.1 Consumer Behavior | 0:00:34 | 33 | |
| 2.1.1 What is Consumer Behavior? | 0:14:04 | – | |
| 2.1.2 Psychological Factors Affecting Consumer Behavior | 0:13:24 | – | |
| 2.1.3 The Decision-Making Process | 0:21:22 | – | |
| 2.2 Segmentation | 0:17:30 | 39 | |
| 2.3 Targeting | 0:07:39 | – | |
| 2.4 Differentiation and Positioning | 0:13:32 | – | |
| 2.5 Business-to-business Markets | 0:17:14 | 37 | |
| Module 3: Marketing Strategy Implementation: Marketing Mix (40%–50%) 02:31:08 total video length 243 total reading pages |
3.0 Introduction | 0:01:32 | – |
| 3.1 Product and Service Management | 0:36:22 | 32 | |
| 3.2 Branding | 0:16:25 | – | |
| 3.3 New Product Development | 0:16:16 | 28 | |
| 3.4 Pricing Strategies and Customer Value | 0:14:35 | 18 | |
| 3.5 Distribution Channels and Logistics – Delivering Customer Value | 0:16:37 | 71 | |
| 3.6 Integrated Marketing Communications/Promotion | 0:17:38 | 94 | |
| 3.6.1 Case Study | 0:10:25 | – | |
| 3.7 Marketing Application in e-Commerce | 0:11:10 | – | |
| 3.7.1 Case Study | 0:10:08 | – | |
| Module 4: Role of Marketing in Society (5-7%) 00:18:06 total video length 35 total reading pages |
4.0 Introduction | 0:00:42 | – |
| 4.1 Ethics | 0:13:48 | 35 | |
| 4.2 Nonprofit marketing | 0:03:36 | – |
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