Principles of Marketing

Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.

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  • Course Type CLEP
  • Subject Business and Management
  • Level Introductory
  • Length 6 weeks
  • Effort 4 hours/week
  • Institution Modern States


This course covers all of the substantive material that is usually taught in a one-semester introductory course in marketing. Our goal is to prepare you to pass the College Board’s CLEP examination and obtain college credit for free.

The CLEP examination is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics.

“Principles of Marketing” is a completely self-paced course. It has no prerequisites and it is offered entirely for free.


  • Tamar Avnet, Ph.D

This course is designed to prepare you for the CLEP Principles of Marketing exam and cover other related topics as well.

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