Principles of Marketing

Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.

Continue To Course
  • Course Type CLEP
  • Subject Business and Management
  • Level Introductory
  • Length 6 weeks
  • Effort 4 hours/week
  • Institution Modern States

ABOUT THIS COURSE

This course covers all of the substantive material that is usually taught in a one-semester introductory course in marketing. Our goal is to prepare you to pass the College Board’s CLEP examination and obtain college credit for free.

The CLEP examination is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics.

“Principles of Marketing” is a completely self-paced course. It has no prerequisites and it is offered entirely for free.

Instructors

  • Tamar Avnet, Ph.D

This course is designed to prepare you for the CLEP Principles of Marketing exam and cover other related topics as well.

Student Stories

“It was totally free. I got college credit for all of the CLEP exams and passed all of them on the first try. I loved being able to learn at my own pace. Modern States is amazing.”

Ava, Modern States Student

“I'm using Modern States to complete my engineering degree in the shortest amount of time possible”

Freeman, Modern States Student

“I can trust Modern States.”

Truc, Student, Thomas Jefferson High School

“For 15 credit hours I’ve essentially paid nothing … which has been awesome!”

Gene, Modern States Student

“All of my undergraduate courses, which I can CLEP out of, will go towards my nursing degree and probably save me close to $15,000.”

Holly, Modern States Student

“Modern States made it possible to do a five-year degree in four years. It's helping dreams come true.”

Jonah, Modern States Student

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Darrin Therault, Director of Academic Testing, Kennesaw State University

“It doesn't matter how old you are. You can go back [to school] with the help of Modern States.”

Wanda, Modern States Student
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